Marketing avenues abound on the internet, but none comes close to the superiority of email marketing. It was one of the first discovered ways to create personalized sales campaigns and target millions of people decades ago, and surprisingly, it works like a charm today. Naysayers are probably doing things wrong and are expecting to harvest where they do not sow. Learning the following email marketing strategies will jumpstart your sales in a fortnight.
All It Takes Is One Headline
You can focus paragraphs and include all the images available to you all you want, but the headline is the hook in your fishing expedition. You are trying to fish clients, yet they only open the emails you send them when the headline is catchy. The two emotions to consider are fear and anxiety or anticipation.
People act with emotions, and that is what you go after in your marketing campaign. Introduce a sense of urgency, explain the value, create tension, and above all, make the person want to know what it next. A headline tricks the mind into opening the email. Thus, 50% of your email marketing effort should be on your email subject. Write it and edit it.
Test Your Emails On Different Audiences
You could be doing a great job with your current campaign, but you will not know any better unless you test. Create different headlines and content designs. Try using replacement words, designs, and calls-to-action on your emails then device your mailing list into two groups for each version of the email you send.
You will get insights into what works and what does not. You can keep on doing the working version as you tweak the other one. Remember to do things reasonably. For example, do not change things before you analyze the feedback.
Avoid Too Many Surprises
New information is surprising, and new claims are surprising. Try to be predictable in your emails. This advice might sound contrary to what you expect, but the average reader of your email has too many things going on it their mind. Do not burden them with additional choices and decisions. Put headlines on top, menus on top or the side.
Use conventional designs and end emails with a link to get something. Use hyperlinks to direct people to your landing pages. Do not try to reinvent communication on the internet because you will flop embarrassingly.
Keep it Simple
If there is a simpler way of saying it, go with it. You achieve nothing by being complex, and people online are busy catching up with the next notification. Use your five seconds of attention on the person’s email inbox to maximize chances for the person to open your email. When they do, be brief so that they can take the next desirable action, which you want them to take.
Stop Being an Organization and Start Being a Person
If you are the CEO, then write like one and stop writing as the business you represent. People want to read narratives and emails for mother people. The human mind has a soft spot for personal interaction. Do not waste the attention you get from your email readers by sounding so robotic that they switch off and glance at the archive button. Take a personal approach, say hi, and be brief in what you are saying. Use of the first-person narrative does wonders in email marketing.