Valuing Interaction Design

Jared Spool tells us the story of the $300 Million button.

Some small changes by designers in the checkout process resulted in a 45% increase in completed sales.

Comments

[Vincent Gable » People D]

[...] compulsory registration from a website translated into a $300,000,000 increase in sales. (Via UI and us). The intentions behind the registration were good: make things easier for repeat customers by [...]