I'll admit to you, I've never worked in 'big business' or Government and needed to explain formally what a User Experience person actually is. Nat lists himself as a 'Financial Journalist' I decided to make a creative parallel to his industry.
|Professional Share Trader |
Chooses and manages the elements in share portfolio
Manages with logical systems in mind eg. Supply & Demand
Manages with emotional systems in mind eg. Panic, Greed
Replaces or builds upon elements in portfolio based on changing company and market performance
Uses 'hard' data like earnings charts
Uses 'soft data' like new reports
Allocates resources (cash)
|User Experience Designer |
Chooses and manages the elements in User interface
Manages with logical systems in mind eg. SDKs and OS
Manages with emotional systems in mind eg. User Confusion, Curiosity
Replaces or builds upon elements in design based on changing SDKs and measured feature usage
Uses 'hard' data like heat map charts
Uses 'soft data' like software reviews
Allocates resources (development hours)
It's not perfect. Of course, a Ux designer usually sets development directions, not just choosing from possible options. A share trader also doesn't get the chance to run human tests on her portfolio before commiting to the market.
Both need to manage customer expectations "Why are you using that new iTunes-like interface instead of the more traditional one?" / "Why are you going for that small mining company instead of the bluechip"
Theres probably more art than science in Ux design, but that's slowly changing as cognitive science theory is turned into cognitive engineering.
What do you think?